Keep It Real: Suzuki’s Promise Behind Every Genuine Part

Image: Suzuki Special Offer

We get it—when it’s time for maintenance, cutting corners can feel like a quick win. Maybe you found brake pads online for half the price. Maybe a buddy swears that off-brand filter “works just fine.” But before you chase savings with a side of risk, here’s why choosing Suzuki Genuine Parts (SGP)* is one of the best decisions you can make.

What Makes a Part “Genuine”?

Think of Suzuki Genuine Parts as the original formula—designed by the engineers who built your bike, tested to the same standards, and tailored specifically for your exact model.

Aftermarket parts might look similar, but that’s where the comparison ends. They’re not built to the same precision, tested under the same conditions, or made to deliver the seamless performance you expect from Suzuki.

Suzuki Genuine Parts fit right the first time, perform exactly as they should, and help keep you on the road—not stranded beside it. (Unless you hit a pothole the size of Saskatchewan—then even Genuine Parts can only do so much.)

The Value Behind the Promise

Every Suzuki Genuine Part is backed by a factory-supported warranty of up to 36 months, including parts and labour.* That’s real protection—not just for your ride, but for your wallet too. No guesswork. No hassle. Just peace of mind built into every bolt and pad.

Compare that to most aftermarket options, which often come with limited or no labour coverage—and warranties that barely last a year. When Suzuki puts its name on a part, it’s more than branding. It’s a promise.

The Real Cost of “Cheap”

That bargain-bin part might feel like a deal—until it starts to fail. Fast wear, poor fit, unpredictable performance, and worse: damage to the parts around it.

A low-cost brake pad might not just fade fast—it could also grind down your rotors. That $20 savings? It could cost you hundreds in repairs.

With Suzuki Genuine Parts, you’re investing in reliability, performance, and long-term savings. You’re avoiding the cycle of cheap fixes and expensive follow-ups.

Built by Suzuki. Backed by Suzuki.

Every Suzuki Genuine Part earns its name by surviving rigorous real-world testing—and delivering consistent, dependable performance on the road or trail.

When something needs replacing, don’t guess. Go with the parts engineered for your ride and backed by a warranty that means something.

Real Parts. Real Performance. Real Warranty.

Ultimately, when it comes to stopping power, shortcuts just don’t cut it. That’s why Suzuki Genuine Brake Pads are engineered for precision, built to last, and backed by a warranty that means business.

Get yours today at everyday low pricing:

  • $79.49 for motorcycle brake pads
  • $55.49 for ATV brake pads

Visit your local Suzuki dealer and give your ride what it truly deserves: performance without compromise, and protection without question.

Because when it comes to your Suzuki, “close enough” isn’t good enough.

*Terms and conditions apply. See your local dealer or the Suzuki Canada website for full warranty details.